For Broadcasters

Crosshair has 15 years of experience working with Radio and Television broadcasters developing loyalty and audience-building programs.

By focusing marketing dollars on household who count because of the increased probability they will be counted, Crosshair helps increase ratings in a systematic and cost-effective way. 

Crosshair employs a several analytical tools that have been proven successful in campaign after campaign to identify households and individuals with the greatest potential of responding to ratings services and station offers.