 Not all households are easily reached by the Arbitron or Nielsen, and many are uncooperative in Listener Surveys when they are reached. Crosshair has done primary research to identify which households are more likely to respond to a survey, if they are solicited.
Radio Vote is one of Crosshair's integrated marketing programs that surveys radio listeners and identifies individuals in survey-friendly households that will actually make a difference in radio ratings. Most stations not only need to reach Arbitron Diary or Meter households, they need to reach the ones who listen a long time. Radio Vote identifies high TSL radio users who will contribute the greatest Average Quarter Hours of listening to a station's ratings. |
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